Strategic Advisors

About Us


Cristina Shahinian

Cristina is coach and consultant specialized in business, market image, design and sales to observe the insertion of new products or projects to the market, transforming the offers into innovative success and focused with people breakthroughs. She has delivered new practices, interpretations and a different point of view to multinational corporations, boards of directors, and medium and small companies.

Over the past 25 years has been leading in Textiles and Service corporations in breakthrough challenges and merging multinational projects. Since 1998, she has focused on developing the leadership capabilities of individuals and organizations through the ontological discipline.

Co founder and director of Merkaba Partners International, a company specialized in leadership and organizational transformation, since 2002 is partner to Paracomm Partners International.

She has broad experience helping leaders and their teams achieve unprecedented results in Brazil, Argentina, Mexico, Colombia, Peru, Chile and Italy.

Over the past 8 years Cristina has worked and developed these ideas at multinational groups leading leaders for breakthrough results with a Breakthrough Thinking based on the Transformational Leadership Paradigm on their personal leadership style and breakthrough projects with directors and managers in all areas of the organization: Textiles Business, Food and Retail, Cosmetics, Bank, Agriculture and Art.

Cristina has developed and delivered a World Class RH Program for 1000 executives “Transformational Leadership Program “ for a multinational Merging company. Her specialty is developing new skills in transformational conversations, for executives and leaders in various organizations based on relationship.

She is author with Jim Selman of Leadership in Action for Young People©, published in English, Spanish and Portuguese version. She is co-founder of “The Little Leaders Edition and Institute©”, whose goal is the development of the leadership potential in youth in emerging countries. Her next book will be launch on March 2016.

Cristina created an international “Detox” program for business executives to manage stress conversation in a nature environment to create new futures in sustainability context. Also she launched Rede de Mulheres Empreendedoras in Sao Paulo, Brazil for women who don’t have access to seminars and choose to be and ask themselves what actions are missing to achieve their commitments.

She holds a degree in Design from School of design in Buenos Aires, a degree in Language and Civilization in French, Mastery in Leadership and Ontological Design certified by Jim Selman, a degree in English from Cambridge, UK. She is Franco Argentinean, speaks fluent English, Portuguese and speaks a little Italian.