Strategic Advisors

About Us


Roly Morris

Roly Morris is an Executive and Leadership Development Coach, as well as a Leadership System Consultant. He has over 30 years of senior management responsibility and experience in business management and people leadership and development. His background includes start-up and high growth companies, as well as “maintenance” and downsizing situations. As an executive, he has had to make decisions under the pressures of expansion and sudden, extreme contraction, resulting in business restructuring.

The vast array of retail experience across multiple businesses and industries, as well as diverse geographies and countries, means that he has garnered ground-level, front-line, in-the-weeds, roll-up-your-sleeve knowledge and experience, in addition to earning high-level strategic business, marketing and operating plan “chops” and financial results that can be called upon in any situation or conversation to add value.

His experience includes roles as Store Manager; Regional Manager; Regional Vice President; Vice President, Zone Vice President, President and CEO. Front-line to C-Suite. Single-unit to multi-unit. Regional to National. And National to Multi-National.

This progression of roles includes: Starbucks Coffee Company (Canada and U.S.); PetSmart Canada; Timbercreek Communities (Timbercreek Asset Management Inc.); Krispy Kreme Doughnuts; McGavin Foods and Miracle Food Mart (Steinberg’s Inc.)

These career changes and personal growth opportunities have taken Roly and his family across Canada and the U.S., and involved living and working in Toronto, Calgary, Vancouver, Seattle, Philadelphia, Los Angeles and San Francisco. All of this provided a rich and rewarding life-long journey, and real experiences as a business leader; learning, creating, adapting and reinventing himself along the way.

He is a member of the International Coach Federation (ICF) and the Institute of Coaching (IOC). Roly has completed his formal credentialing through the Coaches Training Institute (CTI) in California and is a Certified Professional Co-Active Coach (CPCC) as well as an Associate Certified Coach (ACC) through the ICF.  Roly has a Master of Business Administration (MBA) degree from the Smith School of Business at Queen’s University in Kingston, Ontario and holds a Bachelor of Commerce (BComm) degree from the Odette School of Business at the University of Windsor. He is a graduate of the Director’s Education Program (DEP) at the Institute of Corporate Directors (ICD) at the Rotman School of Business, University of Toronto. In addition, he is a graduate of the Executive Development Program at Queen’s University. Roly is currently enrolled in the Family Enterprise Advisor Program (FEA) at the Sauder School of Business, University of British Columbia.

Roly is a qualified practitioner of The Leadership Circle Profile and The Leadership System from the Leadership Circle/Full Circle Group, who developed the Universal Model of Leadership.  The Leadership Circle Profile is a globally recognized leadership assessment framework that measures and provides feedback on leadership, and is an extremely reliable pathway for increasing individual and collective leadership effectiveness.

To borrow a term from musical theatre, his education, business experience and formal, disciplined approach to developing his coaching skills, provide the credentials that make him a “triple threat”.

Roly currently sits on the Board of Directors of Pharmasave Drugs (National); InnovaSea; Open Blue; Sol Azul and Earth Ocean Farms. He is also on the Human Resource & Compensation and the Finance & Audit Committees of Pharmasave. He has previously been on the Boards of Covenant House (Toronto); KremeKo Inc. (dba Krispy Kreme Doughnuts Canada); Jugo Juice (Calgary); OTooz – The Energie Bar (Vancouver); Jones Soda (Vancouver) and Pallino Pastaria (Seattle).

He enjoys a reputation as an individual who delivers results, while at the same time engaging and developing people to create and nurture strong, sustainable organizational cultures.  Roly has a significant track record of working with and developing people at all levels including contributing to the development of individuals who have grown from Store Manager to District Manager, Regional Director, Regional Vice President, Vice President, Senior Vice President, COO, President & CEO.

The accomplishments of the individuals that he has come into contact with and impacted by hiring, assessing, leading, developing and coaching them at a point in their careers, is a tremendous source of accomplishment, pride & satisfaction … “The things you do for yourself are gone when you are gone, but the things that you do for others remain as your legacy”.