Strategic Advisors

About Us

Tim Seeton

Tim Seeton is recognized as one of the world’s top organizational transformation coaches. A founding member of the Transformational Technologies Council with Jim Selman, in the early 80’s,  Tim was an early pioneer in changing ‘performance consulting’ into ‘coaching’ which created a whole new field of “coaching in business”. Tim has worked with Jim for more than 30 years in the field of organizational transformation, strategy implementation and culture change, helping business leaders and their senior executives implement a dynamic vision in such a way that it revitalizes the organization and creates extraordinary performance.

As a renowned authority on productivity programs and conflict resolution in multinational, capital-intensive industries, Mr. Seeton regularly consults on corporate communications and cross-functional teamwork. He combines extensive field experience with managerial expertise to design and deliver innovative programs for producing fundamental, large-scale systems change. His ability to develop engaging learning processes that enliven and empower people—from senior executives to frontline employees—has resulted in consistent, significant performance increases for client companies.

Mr. Seeton has delivered consulting engagements throughout the world in cultures as diverse as Japan, Malaysia, New Zealand, Australia, the Caribbean, Brazil, Africa, England, Ireland, Scotland, France, Spain and Denmark. He has worked with over 250,000 people in the areas of leadership development, communications and productivity. Select clients have included: Microsoft®, Starbucks™, Goodyear, Guinness® Brewing Worldwide, Xantrex™, Campbell’s® Soup, The Banff Centre, The Gleneagles® Hotel, Thorn EMI, The Rover Group, ICI and Abitibi Price.

Tim founded Seeton and Company, an international consulting firm based in Seattle, in 1989 after being a partner in Bickson Seeton, a company specializing in providing organizations with a pathway to breakthrough performance. In 1981, he founded Breakthrough Technologies, Ltd., a pioneering firm in the area of organizational change with offices in Vancouver, Canada and Oxford, England.

Tim was a strategic advisor to Guinness® for a decade, and during the last 4 years served as contributing member and special advisor to the Guinness board on the implementation of breakthroughs. From 1993 to 1996, he served as special advisor to the President of the National Quality Institute. He is also a past member of the President’s Advisory Board on Quality Services for the Canadian Government, and was involved in creating new national standards for organizational excellence that became the foundation for the curriculum of Canada’s 50 Best Managed Companies.