Who We Are
Large-Scale Client Engagements
We are a team of transformational leaders with substantive experience working as consultants, coaches and strategic advisors to business clients. The complex, inter-related challenges we face in our world today demand more of business leaders than at any previous time in history. We work as partners with our clients in fully engaging with our current reality and creating a future that is unpredictable.
Each member of our team shares an extraordinary, long-standing commitment to transformation-a commitment that contributes to the realization of our clients’ visions, breakthrough projects and game-changing transformational initiatives.
We work together in close alignment providing integrated coaching and consulting services that help leaders, their key executives and cross-functional teams go from vision to results in record time.
ParaComm Founders
Co-founders Jim Selman and Tim Seeton were early pioneers in introducing ‘coaching’ to the business world. As founding members of the Transformational Technologies Council, they’ve played key roles in transforming the field of ‘performance consulting’ into ‘organizational transformation and coaching’. They have worked together on large-scale client engagements for over 40 years.
Tim Seeton
Pioneer of Coaching in Business, Transforming Mindsets, Shaping Futures
Tim Seeton is a seasoned advisor and coach to CEOs, executives and teams who are committed to achieving extraordinary results in a world that refuses to stand still. One of the original pioneers who brought coaching into the business world in the early 1980s. Tim helped introduce a radically different approach—coaching as the primary driver of sustainable performance. This work shaped the foundation of Paracomm’s Transformational Leadership and enduring insight in the early 1980’s: in every area of human endeavor where performance matters, coaching is present—except in business.
With over four decades at the leading edge of organizational transformation, Tim has redefined what’s possible for businesses by shifting not just what people do, but how they think, relate, and lead.
As a founding member of Transformational Technologies and one of the original architects of coaching in business, Tim helped pioneer a new way of working — where performance is generated through mood shifts, new conversations, and breakthrough thinking. Since 1982, his work has catalyzed profound changes in how companies lead, collaborate, and deliver on their boldest commitments.
With a career that spans 60+ countries and 100,000+ leaders, Tim’s impact is not theoretical — it’s measurable. From boardrooms in London to strategy off-sites in Nairobi and Kuala Lumpur, Tim has helped organizations shift culture and deliver tangible, sustainable results. His clients have included global giants like Microsoft®, Starbucks™, Safaricom, Guinness® Brewing Worldwide, Vodafone and McCain Foods to name a few,
Whether it’s enabling Guinness’ board to navigate strategic shifts, coaching executives at Amadeus through critical transformation, or embedding breakthrough projects into Vodafone Turkey’s leadership architecture, Tim’s approach consistently drives:
- Lasting behavior change
- Elevated leadership capacity
- Breakthrough business outcomes
He brings not just tools, but a new way of seeing, grounded in the Paracomm philosophy: that leadership is less about control and more about generating possibility, alignment, and action in the face of uncertainty.
Tim’s legacy also includes national impact. He was a member the President’s council on Quality and helped design the curriculum for Canada’s 50 Best Managed Companies, shaping new national standards for organizational excellence.
In every engagement, Tim works not just to inform or inspire — but to generate transformation that sticks, scales, and delivers..
James C. Selman
A Lasting Light
A tribute by Tim Seeton, his business partner and friend of more than four decades
February 1942 – December 2024
Jim Selman touched so many people’s lives — directly, and indirectly through the industry he helped create. That industry, coaching in the business world, touched thousands of people first, and those thousands have gone on to touch hundreds of thousands more.
For over four decades, I worked alongside Jim in ParaComm, carrying forward our mission to bring transformation to businesses, communities, and individuals. In that time, I came to know the extraordinary man he was.
Jim was a pioneering force in organizational transformation and culture change, among the first to recognize culture itself as something that could be named, studied, and deliberately shifted. In the early 1980s he co-founded Transformational Technologies, gathering forward-thinking innovators from across the United States and Europe around a shared conviction: that coaching belonged not just in sports but at the center of how businesses lead and change. That became the foundation of every ParaComm engagement since.
Jim authored the first published article on coaching in business and went on to train hundreds of coaches, helping build what is now a thriving global industry. He’s often called the grandfather of business coaching. We looked at this idea;
“In every area of human endeavor where performance matters, coaching is present and recognized as integral to success — except in business.”
That gap became our work and we think the world is better for it.
But the industry was never really the point for Jim. He was more than my business partner or mentor to me — he was a guide, a true visionary, and one of the most deeply loved people I have ever known. I had the honor of being with him and his family — his wife Darleen, and his children Clarke, Lauren, and Ben — during his final days, and of being by his side as he took his last breath.
In those final days, Jim told us he’d had two wishes since college: to become a wise man, and to die well. Of the first, he said, “I think I did okay there.” Of the second:
“I am so complete. I’ve won the lottery of life. Look at my family, this beautiful house, the life I have had. I have everything I could have ever wanted.”
Even then, he was still teaching. On one of his last calls with a group of close friends, he offered one final piece of coaching:
“You can never truly love yourself until you see yourself through the eyes of someone who loves you.”
His last words to me were:
“When there’s a hole in your heart, fill it with my love for you.”
Jim Selman’s legacy lives on in the coaching profession he helped build, in the organizations he shaped, in the people he mentored and transformed, and in the family he loved beyond measure. His spirit is not gone. It is alive in every one of us he touched.
Jim, thank you for everything. You will never be forgotten.
With deep respect, love, and gratitude,
Tim Seeton
ParaComm Associates
Each member of our core team offers their unique perspective, experience and talents to seamlessly complement the work of our principals.
Vince DiBianca
Vince DiBianca coaches and advises CEOs around the world who are committed to producing meaningful unpredictable results for themselves, their enterprise and the planet—no matter what the apparent odds or market conditions. To achieve breakthroughs in innovation, Vincent works with leaders in shifting from the long-held “plan & control” model to one of “commit & create”—in tune with a world of lightning-fast change and enormous uncertainty. A member of the Transformational Leadership Council, and a certified coach by the International Coach Federation, Vince develops leaders to be courageous, committed and competent in creating an unprecedented future.
In 2009, United Nations representatives invited Vince to be a thought partner in examining how to accelerate the impact of business on the greater good of humanity. Inspired to support emerging transformational leaders, he and his partners at DiBianca & Associates work with leaders who have committed themselves and their organizations to shaping our collective future towards a just, thriving and sustainable world within the next four years. Along with prominent author and speaker Lynne Twist, Vincent co-founded The Business Alliance for the Future in 2010 to reveal, accelerate and serve this emerging new paradigm in business.
During the past 35 years, he has coached several thousand leaders in large and small enterprises around the world on a vast array of business and leadership challenges, including expanding their positive impact, solving entrenched problems, transforming relationships and designing career/ life transitions. Experienced as an owner and board member of several enterprises, Vince has guided the transformation of a large defense manufacturing contractor into a diversified telecommunications company, a 100-year-old print publisher into innovating new customized digital educational solutions, and a single product food company to impacting the health and well-being of people around the globe.
In the early 1980s, Vince led the formation and growth of The DiBianca-Berkman Group, a coaching and consulting firm of 50 professionals, noted for their seminal work in organizational transformation. After the firm was acquired a decade later by Computer Sciences Corporation (CSC), Vince served on the Executive Committee of CSC’s consulting group. In 1986, Vince helped devise the first conference on coaching in business with Jim Selman. Since the 1990s, Vince has worked with many entrepreneurs and younger leaders in start-up enterprises.
Vince obtained his Bachelors of Science from Drexel University and his Masters in Business Administration from Bucknell University. He has written numerous papers on leadership and presented at several prominent business schools (including Wharton, USC and MIT).
Scott Coady
June 1958 - June 2024
Scott a member of the Board of Directors of the Transformational Leadership Council (TLC) and the Founder and Executive Director of the Association for Transformational Leadership SoCal (ATL).
A third generation Californian, Scott received his BA in Business Administration from Cal Lutheran University, and MBA from Pepperdine University. His continuing education includes extensive study with Dr. Fernando Flores, Julio Olalla, and Dr. Richard Strozzi Heckler. He was certified as a coach by the Newfield Network in 1992, and as a Master Somatic Coach by the Strozzi Institute in 2002. Scott has been an adjunct professor at George Mason University, Virginia where he co-led a graduate-level course entitled Coaching and Organizational Learning, and has been a Mentor Coach and Program Facilitator for the Newfield Network’s coaching certification and graduate programs.
Personal experiences enrich Scott’s teaching, consulting and coaching. Scott got his first taste of high-performance teamwork and leadership as a navigator in the U.S. Navy’s Assault Craft Unit One, performing “insertions” and “extractions” on missions with the US Navy’s S.E.A.L. Teams. In 1996 Scott set the record for the flying 200-meter time trial set at the National Sports Center Velodrome and competed at the World Championships. Scott has raised over $250,000 for non-profit causes using a film he made about his adventure following the entire Tour de France from start to finish.
Svetlana Rafalska
Following scientific and theatrical studies in Prague (Czech Republic), Svetlana moved to Belgium and worked in the pharmaceutical field where she occupied commercial, marketing and management positions.
Passionate about leadership, creative thinking and transformation, Svetlana has been a full-time coach and trainer for coaches and leaders since 2002. In transformational paradigm, the essence of leadership is to create a new reality.
As executive coach, Svetlana helps leaders to achieve unpredictable results by transforming their way of being, by mastering the context in which they enroll their teams on the journey to success.
Svetlana is perfectly fluent in English, Russian, French and Czech.
She’s also been active in the coaching field itself. 2006- 2008 she was elected to the Board of Administrators of the Belgian chapter of the International Coaching Federation.
In September, 2007 she delivered a speech on the subject of “burn-out” as a guest speaker at the International Coaching Conference, in Prague.
Professional Qualifications Certified Coach by Internationnal Coach Federation
- Ontological Certification for advanced coaches (Newfield)
- Coaching & Modeling Certification (USA)
- Transformational Leadership Mastery (USA)
- Application coaching and Conscious business certified trainer
- MBTI USA
- NLP Certified Trainer (NLP University,UCSC Santa Cruz, USA)
- * NLP Master practitioner (Belgium)
- Professional Coach (Canada)
- NLP Psychotherapist (Belgium)
- Transactional analysis
Emily Haruko
Emily Haruko is a seasoned executive, and leadership coach who has worked in corporate transformation since 2013. Emily helps individuals and teams move past what's holding them back and into what's possible for them, in their work and in how they lead. Her orientation has always sat at the intersection of business and human potential, and her drive to help organizations become more human-centered runs through everything she does.
Emily is an Associate with ParaComm International, and her entrepreneurial instinct goes back to her first company, incorporated at nineteen. A second-generation transformational leader, she built her early career across direct sales, advertising, and media production management before moving fully into corporate transformation work.
Since 2023 she has led her own coaching and leadership development practice, built around a proprietary assessment she developed to ground every engagement in the specific genius of each person and the actual objectives of the organization they're part of — work she's brought to teams across healthcare, cybersecurity, SaaS, and gaming.
Emily is ICF-certified and trained with the Co-Active Training Institute (CTI). Her deep commitment to building diverse, inclusive, human-centered workplaces fuels her mission to help organizations cultivate greater innovation, creativity, and market leadership.
Roly Morris
Roly Morris is an Executive and Leadership Development Coach, as well as a Leadership System Consultant. He has over 30 years of senior management responsibility and experience in business management and people leadership and development. His background includes start-up and high growth companies, as well as “maintenance” and downsizing situations. As an executive, he has had to make decisions under the pressures of expansion and sudden, extreme contraction, resulting in business restructuring.
The vast array of retail experience across multiple businesses and industries, as well as diverse geographies and countries, means that he has garnered ground-level, front-line, in-the-weeds, roll-up-your-sleeve knowledge and experience, in addition to earning high-level strategic business, marketing and operating plan “chops” and financial results that can be called upon in any situation or conversation to add value.
His experience includes roles as Store Manager; Regional Manager; Regional Vice President; Vice President, Zone Vice President, President and CEO. Front-line to C-Suite. Single-unit to multi-unit. Regional to National. And National to Multi-National.
This progression of roles includes: Starbucks Coffee Company (Canada and U.S.); PetSmart Canada; Timbercreek Communities (Timbercreek Asset Management Inc.); Krispy Kreme Doughnuts; McGavin Foods and Miracle Food Mart (Steinberg’s Inc.)
These career changes and personal growth opportunities have taken Roly and his family across Canada and the U.S., and involved living and working in Toronto, Calgary, Vancouver, Seattle, Philadelphia, Los Angeles and San Francisco. All of this provided a rich and rewarding life-long journey, and real experiences as a business leader; learning, creating, adapting and reinventing himself along the way.
He is a member of the International Coach Federation (ICF) and the Institute of Coaching (IOC). Roly has completed his formal credentialing through the Coaches Training Institute (CTI) in California and is a Certified Professional Co-Active Coach (CPCC) as well as an Associate Certified Coach (ACC) through the ICF. Roly has a Master of Business Administration (MBA) degree from the Smith School of Business at Queen’s University in Kingston, Ontario and holds a Bachelor of Commerce (BComm) degree from the Odette School of Business at the University of Windsor. He is a graduate of the Director’s Education Program (DEP) at the Institute of Corporate Directors (ICD) at the Rotman School of Business, University of Toronto. In addition, he is a graduate of the Executive Development Program at Queen’s University. Roly is currently enrolled in the Family Enterprise Advisor Program (FEA) at the Sauder School of Business, University of British Columbia.
Roly is a qualified practitioner of The Leadership Circle Profile and The Leadership System from the Leadership Circle/Full Circle Group, who developed the Universal Model of Leadership. The Leadership Circle Profile is a globally recognized leadership assessment framework that measures and provides feedback on leadership, and is an extremely reliable pathway for increasing individual and collective leadership effectiveness.
To borrow a term from musical theatre, his education, business experience and formal, disciplined approach to developing his coaching skills, provide the credentials that make him a “triple threat”.
Roly currently sits on the Board of Directors of Pharmasave Drugs (National); InnovaSea; Open Blue; Sol Azul and Earth Ocean Farms. He is also on the Human Resource & Compensation and the Finance & Audit Committees of Pharmasave. He has previously been on the Boards of Covenant House (Toronto); KremeKo Inc. (dba Krispy Kreme Doughnuts Canada); Jugo Juice (Calgary); OTooz – The Energie Bar (Vancouver); Jones Soda (Vancouver) and Pallino Pastaria (Seattle).
He enjoys a reputation as an individual who delivers results, while at the same time engaging and developing people to create and nurture strong, sustainable organizational cultures. Roly has a significant track record of working with and developing people at all levels including contributing to the development of individuals who have grown from Store Manager to District Manager, Regional Director, Regional Vice President, Vice President, Senior Vice President, COO, President & CEO.
The accomplishments of the individuals that he has come into contact with and impacted by hiring, assessing, leading, developing and coaching them at a point in their careers, is a tremendous source of accomplishment, pride & satisfaction … “The things you do for yourself are gone when you are gone, but the things that you do for others remain as your legacy”.
Freeman Michaels
Freeman Michaels’ passion is supporting success, drawing out the gifts and talents of his clients and maximizing their true potential.
A one-time soap opera star, real estate developer, high school teacher, and radio talk-show host, Freeman brings a unique background and perspective to organizational training and executive coaching. As a former partner in a real estate development company, managing $500 million in real estate development projects, Freeman understands the pressure of managing money, deadlines, and most of all people. He knows what it takes to perform under pressure and has a knack for getting his message across in a meaningful and engaging way.
Freeman is a dynamic communicator, who leads corporate trainings for organizations in the public and private sector. Freeman coaches c-level executives and trains executive teams in the US and internationally.
With nearly 30 years of study and devoted interest in the field of excellence and human potential, Freeman has a profound knowledge, understanding and perspective on transformational leadership.
Specialties:
Pattern Interruption, Relational Intelligence, Collaboration and Team Building. He has extensive background in Leadership, Innovation, Masterminds, and Creativity.
Industry Experience:
As a partner at Developer’s Investment Group Inc., Freeman was responsible for managing lots of different personalities across a broad and diverse industry. From building contractors to bankers, investors to clerical employees, Freeman had to communicate and lead effectively. He understands how to hold a big vision and still meet the bottom line demands of everyday operations. He has become an invaluable resource to the corporate executives and private clients whom he coaches.
Education, Certifications & Associations:
Freeman holds a Masters Degree in Spiritual Psychology from the University of Santa Monica, and a Bachelors Degree from Santa Clara University. He is a graduate of the MDE program at UCLA’s Anderson School of Business. He holds several certificates of completion including The Art of Leadership Mastery Course from The Institute of Embodied Wisdom and the Mankind Project’s “New Warrior Training”. He is a member of the prestigious Association of Transformational Leaders, and acts as a committee chair for the organization.
Jesper Söderström
Jesper helps CEOs and executive teams turn transformation that looks right on paper into change that works for the people living through it. He's worked both sides of it — designing and driving transformation from senior leadership and receiving it as a leader in the line organization asked to implement changes designed by others. That dual vantage gives him a grounded understanding of how change lands on people, emotionally as much as operationally, and of what it takes to come through it engaged rather than checked out. It's also left him with a working belief that shapes everything he does now: transformation isn't a plan you roll out, it's a shift in how people see, think, and act — and that shift is what produces new results.
Jesper has been part of ParaComm's work for over ten years — first as a client, then increasingly as a collaborator, and today as a member of the ParaComm team.
Over two decades at Amadeus IT Group, he held roles including VP Organisational Leadership, VP Business Travel across Northern, Southern, and Central & Eastern Europe, GM Nordics, and Head of Business Unit. In 2019 he took on the mandate to roll out Transformational Leadership, the program Amadeus built together with ParaComm, across the organization globally. In 2021 he joined the four-person team building Amadeus's Travel Unit from scratch, his own focus sharpening over time from organizational transformation to leadership transformation specifically — the work of changing not just structures, but how people show up and lead within them.
A recurring brief has followed him ever since, in one form or another: this team isn't performing, go find out why, and fix it. That approach has consistently produced results — full client retention and standout engagement scores through periods of real market and organizational pressure, achieved not in spite of the difficulty but because of how teams responded to it.
Jesper studied Economics & Marketing at Uppsala University and holds an Executive Programme qualification from Cranfield University School of Management. He is fluent in Swedish, Danish, and English, and is based in Stockholm, Sweden.